Your ads are running.
Your market isn't
remembering you.
Your ads work, but only for the 3% of your market who have the problem right now. The other 97% hear you and move on. We build the audio identity that plants your name before the problem exists, so when the pipe bursts at 11pm, they don't Google. They remember you.
Free · 20 minutes · No obligation · Home service companies only
Your ads capture demand. They don't create memory.
You're reaching people. But reaching isn't remembering. Your ads only work on the tiny slice of your market with the problem right now, and when that moment passes, you're forgotten.
- ✕Every ad resets from zero, nothing compounds
- ✕Only reaches the 3% with the problem right now
- ✕Forgotten by the time they actually need you
- ✕They Google and get three quotes from competitors
- ✕Price shopping pool: you're a commodity, not a choice
- ✕Your spot gets made. Your brand doesn't.
- ✓Every impression stacks, memory compounds over time
- ✓Reaches the 97% who'll need you eventually
- ✓Your name is there when the problem hits, no searching
- ✓They call you directly, warm, pre-sold, no comparison
- ✓You set your price. Fans don't negotiate.
- ✓Your sound is an asset. It keeps earning after it airs.
"There's a difference between an ad that tells people what you do and a sound that makes people remember who you are."
Strangers price shop.
Fans just call.
Think about the last time you hired someone a neighbor raved about. You didn't get three quotes. You just called. A sonic brand manufactures that feeling at scale, for people who've never met you.
What it looks like when your market knows your name.
More calls. Better calls.
People who feel like they already know you don't shop around. They call you specifically, skip the Google pool, and don't negotiate on price.
Your ad spend does more.
Today's spot plants a memory that pays off six months from now. Same spend, longer runway, compounding instead of expiring.
Referrals at scale.
A sonic brand replicates the pre-built trust of a referral, across your whole market, for people who've never met you.
You set the standard.
Your competitors' ads sound generic next to yours. You raise the bar in your market and they compete to catch up.
Your crew feels it. Your family feels it.
The first time you hear your jingle on the radio, your team is humming it. You stop feeling like a business and start feeling like a brand.
A brand bigger than you.
A recognized audio identity makes the business transferable and more sellable. Buyers pay a premium for brands, not just businesses.
Three components. Thirty days. One team.
Every production is delivered by the same two people. No hand-offs, no junior staff, no outsourcing.
Sonic Game Plan
One working call. Before it, we listen to your current ads and your top competitors'. On it, we figure out who you want calling and what your brand needs to sound like to attract them. You never face a blank page.
Done-For-You Audio Identity
We write the brief, build your full audio system (custom sonic logo, main jingle, all length variants, instrumental versions) and deliver broadcast-ready files in every format. Two revision rounds, async. No extra meetings.
Launch Starter Pack
One flagship 30-second ad produced with your new audio, channel recommendation for your market, and file delivery directly to your vendors. You go from "we have a jingle" to "we have an ad on the air."
That's the system
Want to hear what yours would sound like?
Free · 20 minutes · Quick call first, so we're not guessing
What the system actually produces.
One roofing company. One market. Ninety days with a sonic brand. Here's the full story: the timeline, the audio, the numbers, in Leslie's own words.
Leatherwood Roofing
Lubbock, TX RoofingLeslie was showing up. Posting, running ads, putting content out consistently. But every ad used TikTok presets and Instagram defaults. In a regional roofing market, he sounded exactly like every other roofer. He knew it. In his words: "I just want to have something badass and stand out."
The actual messages Leslie sent the moment he heard it, with receipts.
The full sonic brand system
The sound Leslie was raving about.
A few days after delivery
What he had to say on the launch call.
"Hands down, could not recommend anybody higher, from the quality of audio to the ease of working with them. Both excellent. Just off two meetings we came up with something that was amazing. If you want something that is yours and tailored to your company and your brand, I couldn't recommend enough."
What's actually on the air
You're spending the money either way. The only question is what you're putting on the air.
When Leslie's campaign started, both his TV station and his radio station produced their own versions of his ad at no charge, as part of the media buy. That's standard, and it does the job it's built to do — the spot runs, the buy goes live. The thousands spend either way. What changes is what's actually playing, and what image of your business is forming in your market every time it does.
On TV
On radio
Produced at no charge as part of the media buy.
The original. What Leslie chose. What his market now knows by heart.
"Nope. Y'all's is exactly what I wanted."Leslie Leatherwood, after comparing both sides
He'd already paid for the airtime. The only decision left was whether his market remembered him or not.
Month 2 · The market responds
His market started singing it back.
An old friend walked up to Leslie at a local event and sang the jingle back to him unprompted. Then the radio station's own team started calling.
"I've been doing this for over 20 years, and this is top notch work."
"We need to use that jingle. I can't get it out of my head."
Q1 Check-in · April 2026 · Jan to Mar, year over year
Three months in. The numbers.
Same three months, back to back years. Last year: word of mouth only, no radio, no TV, no sonic brand. This year: full system running. Apples to apples.
"If I ever go to jail and I can't get ahold of my wife, I know your number by heart because of that jingle."News station employee · relayed by Leslie Leatherwood, Q1 check-in
"Every time I see somebody I haven't seen in a while, the first thing they tell me is they've heard it on the radio."Leslie Leatherwood · Q1 check-in call, April 2026
Q1 check-in · recorded April 2026
"I could have easily let AI build a jingle, but that's not what I want. I want something professional. If it wasn't for y'all, we wouldn't be doing what we're doing. I couldn't be more happy to have found you."Leslie Leatherwood · Q1 check-in call, April 2026
What Leslie got, and what you'll get
What three months looked like for him
* Round-one delivery; assumes client feedback within 48 hours. ** Assumes existing or scheduled media buy.
Not just Leslie
Eight years of custom audio. One team behind every one. Now focused on home service.
Leslie isn't an outlier. We've delivered 1,000+ custom audio identities over the last eight years, and we've made home service our exclusive focus going forward. Every project delivered by Noah and Steph, the same two people who built Leatherwood's system. For companies just like yours.
"They do a really good job of getting plenty of specifics from you before you begin so that when you listen to the jingle for the first time it's exactly what you were looking for. I will definitely hire them again."
"These guys were amazing! They took my tiny idea and turned it into something way better than I ever would've expected. They made everything so easy and made sure I was 100% happy before things were said and done."
"Wow! Just wow!!!!! Everything I wanted… From initial communication to final delivery. Highly professional!!!!"
"I sincerely can't believe what they created! I'm so happy with everything from our first communication to the last and the final product!"
"Fantastic Work! This was the 1st time we used NM Audio Branding, and we are so happy we did. We will use again for sure."
"LOVE LOVE LOVE everything they did for us! This takes our business professionalism to the next level and I can't say enough of how happy I am with everything, and on the first try too!"
You've heard what 90 days looked like for him. Now picture the next 90 days for you.
Same Instagram defaults. Same TikTok presets. Same included spot that came with the buy. A different video editor picking a different stock track every month. Three more months of paying real money to push something forgettable into your market while the company down the street figures it out first.
It's the same 90 days either way. The only question is what's playing during them.
Your next move
Ready for a sound you're proud of? One your market can't forget?
Book a free Sonic Identity Demo. It starts with a five minute phone call, so we know what you're running and where you want to be heard. Then we write and produce a custom hook with your company name in it, and play it for you live. Free. No obligation. You leave having heard what your brand could sound like.
We call you first
Five minutes on the phone. What you're running, roughly what you're spending, when you'd want this on air. So what we build isn't a guess.
We build your sound
We study your market, then write and produce a custom hook with your company name in it. Real instruments, Steph's actual voice, zero AI.
You hear it live
Twenty minutes. We press play on a produced hook built for your market, with your name in it. You react. That's the whole job.
Then you decide
We tell you what a full build costs and ask whether you want it. Straight answer either way, and we don't chase you afterward.
Free · 20 minutes · Quick call first · No obligation
What clients say
Real clients. Real businesses. Verbatim.
Every word below is a direct quote. Hover any row to pause.
Answered before you have to ask.
You're right that most jingles are. The local car dealership singing their own phone number over a cheap beat. That's exactly what people picture. That's not what we build.
What we build is a sonic brand system: a custom audio identity designed to fit your market, your customer, and your positioning. Modern. Professional. Something you'd actually be proud to put on the air. The best test is to listen to the Leatherwood comparison above. The station made their own version for free. Hear both and decide which one you'd remember.
It's a listen, and then a straight answer. We play you the hook we built, and at the end we tell you exactly what a full build costs and ask whether you want it. You'll get a yes-or-no question, not a follow-up campaign. If it's a no, we won't chase you around your own calendar.
There's a short phone call before the session, too. Five minutes on what you're running and where you'd want this heard, so we're not guessing at your brand. It also tells us honestly whether this is the right move for you right now, and if it isn't, we'll say so and tell you what we'd do instead.
A station spot is built to run your media buy. It tells people what you do and how to reach you, and it does that well. What it isn't built for is brand recall — a sound your market still knows six months from now. That's a different job, and it needs composers and vocalists rather than a production booth on a deadline.
We build the audio identity that makes every spot, including the ones the station produces, more valuable. Your sonic logo, your jingle hook, your sound. Once it's in the market, it rides everything you run and compounds every impression you've already paid for.
Delivery is 30 days from kickoff to a finished ad on the air. Brand recall builds over the following weeks and months. This is not a Google ad with a two-day feedback loop. The mechanism is compounding memory, which means early results look subtle and later results look dramatic.
Leslie noticed people singing his jingle back to him within weeks of going on air. His Q1 numbers, the ones in the case study above, are from three months of consistent play. Set expectations accordingly: this is a brand investment, not a campaign switch.
Yes, and specifically somewhere with sound. We build these for companies putting real money behind radio, TV, CTV, or streaming audio, roughly $1,000 a month or more. If you've already booked air time and want the audio right before it starts, that counts.
A sound only compounds where people hear it repeatedly. If your advertising is Google LSAs and Facebook lead forms, the leverage isn't there yet, and we'd rather tell you that than take your time.
Noah and Steph, the same two people, on every project. Noah handles strategy, composition, and production. Steph handles vocals and creative direction. No junior staff, no outsourcing, no hand-offs to someone who wasn't on the call.
1,000+ productions over eight years, exclusively for home service companies. That's the track record behind every project we take on.
Decision time
Got the answers you needed?
Twenty minutes to hear your own name in a produced sound, built by the two people who built Leslie's. No obligation on the other side of it. Worst case, you become the next Leslie.
Free · 20 minutes · Quick call first, so we're not guessing
One of two things is true:
Someone in your market is already getting attention through audio.
Or they're about to.
Let's make that person you.