Be the name your customers
already know.
You've been seen. You haven't been remembered. Those are different problems, and only one of them gets you the call.
The first step is a free Sonic Identity Demo: your company name, turned into an earworm, played for you live.
Here's exactly how it goes:
- We call you first. Five minutes on what you're running, where you want to be heard, and what you want to sound like, so nobody's guessing.
- Then we write and produce a custom hook with your company name in it: real instruments, real vocals, zero AI.
- We press play, live, on your call. You react. That's the whole thing, from the two people who built Leatherwood Roofing's sound.
Free · 20 minutes · No obligation · 30 seconds to book
1,000+ custom productions · 8 years · Zero AI
Everything we make is written, produced, and sung by the two of us, Noah and Steph. Nobody hands you to a junior, nothing is templated, and we're in the studio for paying clients the rest of the week. That caps us at a handful of demos, total. If the calendar has open slots, one of them is yours.
Hear the difference first
Everybody sounds the same. Here's what different sounds like.
When you buy radio or TV, the station usually throws in a spot at no charge. That's a courtesy, not a product. Their business is airtime, and music isn't what they do. So you end up with something that lists your services and disappears the second it ends. Leslie heard his station's version next to ours, back to back. His verdict took one listen: “Nope, y'all's is exactly what I wanted.”
The in-house version, made at no charge. It tells people what he does. There's nothing to remember.
The sound Leslie chose. The one people started singing back to him within weeks of it going on air.
The hook in that spot is what we build for you — with your name where his is.
The part nobody tells you
Why you should actually give a damn.
Somebody asks your best customer who she used. She loved the work. She'd recommend you in a heartbeat. And what comes out is “some company across town, they were great.” She cannot remember your name. That referral was yours and you lost it in the last inch.
You run twenty-five spots a week. Somebody hears you twenty-five times and still types a generic search term the month they finally need you. You didn't buy recognition. You rented attention, and it expired the second the spot ended.
When the need finally shows up, most people don't research. They call the name that's already in their head. If it isn't yours, you're not losing the deal. You were never in it.
You can be better at this than the outfit across town for ten straight years and still watch them grow faster. Being the first name someone thinks of isn't a skill you can beat with craftsmanship.
Every time you post, you're scrolling trending audio for something that fits. Same library everyone in your category pulls from. You're spending your own time building somebody else's brand.
A sound you own fixes every line above. And the next time you're cutting a video, there's no music to pick. Your sound goes under it, same as the last one, same as the radio spot, every post stacking on the same name instead of a stranger's song.
How it works
Book it. We build it. You hear it.
Takes 30 seconds. Your name, your company, your website, your number. Then we call you for about five minutes before your demo: what you're running, what you're spending, when you'd want this on air. It's how we make sure we build the right thing.
We study your market, then write and produce a custom hook with your company name in it. Real instruments, Steph's actual voice, zero AI. In the studio world a "demo" is the rough cut that sells the record. That's exactly what this is.
Twenty minutes. We press play on a sound built for your market with your name in it. Love it? We'll show you exactly what the full build looks like and what it costs. Don't? You've spent 20 minutes and zero dollars.
The first listen
This is the moment we're building for you.
The texts below are what Leslie sent the day he heard his sound for the first time. Unedited.
Receipts included. Our actual thread
Leslie isn't the exception. A thousand-plus productions in, this is what business owners keep saying after hearing their sound for the first time:
“LOVE LOVE LOVE everything they did for us! This takes our business professionalism to the next level and I can’t say enough of how happy I am with everything. And on the first try too!”
“NM Audio Branding outperformed! They truly took their time identifying the proper genre for our industry and were in constant communication throughout.”
“What they created for me exceeded my expectations by miles!”
“Extremely talented. Easy to work with and communicated with us throughout the entire process. They produced a jingle that is exactly what we were looking for and we could not be happier.”
“Absolutely amazing experience. Glad to have found them. They made me a jingle for my company and it’s been well received. They made me look like the hero!”
“Always exceeds expectations. Amazing attention to detail and great communication. Twice now, they have provided the exact sound I was seeking.”
Where the first listen led
Leslie's first 90 days after "Dude!!"
Same three months, back to back years. Last year: word of mouth only. No radio, no TV, no sonic brand. This year: his sound running everywhere in his market. Apples to apples.
Q1 check-in · recorded April 2026 · in his own words“If I ever go to jail and I can’t get ahold of my wife, I know your number by heart because of that jingle.”
News station employee · relayed by Leslie Leatherwood
“We need to use that jingle. I can’t get it out of my head.”
Radio station manager · the same station running the campaign
Free · 20 minutes · Built for you before we press play
The obvious question
Why would we build this free? Because hearing it does what no pitch can.
We could tell you sonic branding works. We could show you Leslie's numbers again. Or we could put your own name in a produced hook and let you feel what a customer feels when it comes on. One of those closes the gap. The other two are marketing.
If you love it, we'll walk you through the full Sonic Identity System, the one Leslie bought. And if the direction isn't quite you? That's useful too. The demo is our best read of your brand from one short conversation and what's public. The full system starts with real discovery, goes far deeper than any first impression allows, and dials the sound in with you rather than for you. Either way, you walk off the call knowing more about what your brand could sound like than any pitch could tell you.
A handful of demos a week.
Everything we make is written, produced, and sung by the two of us: Noah and Steph. No junior staff, no outsourcing, nothing templated, and we're in the studio for paying clients the rest of the week. That's the cap, and it's a real one.
It's also why we call first. We'd rather spend those few on businesses the sound can actually work for.
Is this for you?
We only build demos for a specific type of business.
Who you're working with
Two people. A thousand productions.
Noah writes and produces. Steph sings, does the voiceovers, and is your #1 copywriter. Every demo, every system, every project for eight years: always the same two people. No junior staff, no outsourcing, no AI. The pair that built Leslie's sound is the pair building yours.
“The jingles they create are unbelievable. Best performing radio ads we have ever done.”
Chris G. · Manscaped
Questions
Answered before you have to ask.
Why do you call me before the demo?
Because we build the thing before you see it, and we'd rather not guess. Five minutes on where you're advertising, what you're spending, and what you want people to remember. It's also how we make sure the sound has somewhere to run — a jingle with no radio, TV, or streaming behind it is a nice file nobody hears. If we're not a fit, we'll say so on that call instead of wasting your slot.
Is this a sales call?
It's a listen, and then a straight answer. We play you the hook we built, you react, and at the end we'll tell you exactly what the full build costs and ask whether you want it. You'll get a yes-or-no question, not a follow-up campaign. If it's a no, we won't chase you around your own calendar.
Is it really custom? For free?
Yes. Your company name, sung and produced, in a direction we choose for your market: not a template with your name pasted in. It's free because a produced hook with your name in it is the fastest way ever invented to answer "would this work for my business?" You'll know in one listen.
Is this AI?
No. Real instruments, real production, and Steph's actual voice. We've delivered 1,000+ custom productions over eight years, long before AI started flooding the market. That's exactly why we play it for you live: you'll hear the difference in the first three seconds.
Do I get to keep the demo?
You hear it live on the call. We don't email files around. If we build your full system, the demo becomes its seed, and everything we produce is delivered broadcast-ready and licensed to you. In the studio world, the demo sells the record. The record is what you own.
What if I don't like the direction?
Then we learned something real about your brand in 20 minutes and it cost you nothing. The demo is one direction, not the only one. The full system starts with a proper discovery call where we dial the sound in together. Leslie's direction took one call to lock. Yours might take a conversation.
What do you need from me?
Thirty seconds to book, five minutes on the phone, and twenty minutes on the call. Bring what you're currently spending on advertising and roughly where you'd want this running first. We handle everything else, including researching your market and your competitors before we write a note.
Somewhere in your market, someone is about to hear a sound they won't forget.
The only question is whose name is in it.
Hear yours first.
Free · 20 minutes · Built for you before we press play
P.S.
You read this far, which means some part of you already suspects your ads sound like everyone else's. You could keep suspecting it. Or in twenty minutes this week, you could hear your own name in a sound built by the two people behind Leslie's ~6× year, and know for sure. It's free, it takes 30 seconds to book, and the worst case is you didn't like a song. The best case sounds like Lubbock.