For broadcast, streaming & media partners
Your advertiser wants a jingle. Now you have somewhere to send them.
We write and produce custom music for advertisers — jingles, sung taglines, sonic signatures, on-hold. You keep the relationship and the buy. We handle the composing and hand back broadcast-ready files.
The request you're already getting
"Can you guys do a jingle for us?"
Your production team turns around spots every day — copy, voice, mix, delivery, on deadline. Original music is a different discipline. It needs composers, vocalists, and a studio built for writing songs rather than cutting spots.
So when an advertiser asks for their own custom music, it sits outside what a spot production is meant to do, and the client usually ends up sorting it out alone. That's the one narrow thing we're here for.
"Pretty much generic. Everybody sounds the same."
Leslie Leatherwood — describing the audio he was assembling himself, before he found us
What it does for both sides
The client gets what they asked for. You get to be the one who solved it.
For the advertiser
A spot people repeat back to them. Custom music is the one part of a campaign that carries across every channel they run and gets stronger every time it airs.
For you
You're already their connection. Now you're also the person who got their problem solved — and that's the call they take next year.
For the station
Nothing changes on the schedule. The buy just carries a spot the market remembers, and advertisers who hear their name repeated back to them tend to keep running.
For the relationship
We work behind you, never around you. The client stays yours, we keep you in the loop, and anything that isn't the music comes straight back to you.
The deliverable
A sound system for the brand. Not a one-off jingle.
Every build ships as a set of parts your traffic and production teams can actually work with, not a single locked file.
:30, :15, :05
Ready-to-air cuts, mixed to broadcast level. Traffic-ready WAV and MP3.
Instrumental bed
For live reads and VO over the top, without fighting the vocal.
Sonic signature
The short audio logo that closes the spot and carries across every channel.
Alternate moods
Ad energy for the promo, a softer read for the testimonial. Same identity.
Loopable segments
Your editors cut to any length without the music landing in the wrong place.
Phone & on-hold
The caller who heard the spot hears the same brand when they call in.
Written for the market
Discovery call first. Two to three directions. The client picks the one that's theirs.
Licensed, not sold off
Exclusive rights, renewable annually. It stays their sound as long as they run it.
Your team makes the spot. We make the sound it's built on.
Two different jobs. They work best together.
Hear it
Thirty seconds is the whole pitch.
Different markets, different categories, no house sound. Play two or three — if it doesn't hold up, none of the rest matters.
Leatherwood Roofing
Roofing · Modern rock with a country nod"This is exactly what I had in mind. Catchy, easy to remember."
Texas Fleet Outfitters
Commercial fleet · Texas shuffle"Now when my spots get played, my customers will hear my brand loud and clear and give me top of mind awareness."
Plumbers 911
Home services · The classic jingle sound"It's been well received and they have made me look like the hero."
Chenza's Twisted Tacos
Food & beverage · Beachy"Almost like they read my mind, where I didn't even know what I wanted."
Fox and Frog Organics
Consumer product"A jingle that is exactly what we were looking for, and we could not be happier."
Performance Plus
Quick lube · Auto service"Nailed it. It's already an ear worm."
Full library, filterable by industry and genre: nmaudiobranding.com/samples
Who else hires us
Stations and agencies buy this too — not just their advertisers.
"Always exceeds expectations. Amazing attention to detail and great communication. Twice now, they have provided the exact sound I was seeking."
John P. — Sugar House Radio
"The project I set was a challenging one, and they not only met but exceeded my expectations. They took on my brief and came up with the lyrics from scratch."
Peter M. — RSN Carnival, Australia
"Great communication and the spot turned out amazing. I am very happy and look forward to working with them again real soon."
Jim P. — Blue Anchor Advertising
Also produced for Broughton Media Group, Sun Telemedia, and BMN. People who sell airtime for a living already know what we sound like.
Case study — Leatherwood Roofing, Lubbock TX
Roughly $80K to $500K in Q1, year over year.
Leslie was already advertising. What he didn't have was a sound that belonged to him. We built the full system — jingle, sonic signature, :30 spot, on-hold — and delivered it inside eleven days.
~6×
Q1 revenue, year over year
1,100 → 2,600
followers in four to five weeks
Expanding
added roofers, leased an office
"We need to use that jingle. I can't get it out of my head."
Station manager — paraphrased, relayed by Leslie Leatherwood
"I can't ever remember anybody's numbers. But if I ever go to jail and I can't get a hold of my wife, I know your number by heart because of that jingle."
News station employee — relayed by Leslie Leatherwood
Leslie in his own words — from a few days after delivery through the Q1 check-in three months later.
"You're not going to use a company if you've never heard of them. And if somebody's asking around, 'Has anybody ever heard of Leatherwood Roofing?' — 'Oh yeah, that guy, he does this.' So it works, because I'm getting phone calls. I asked a lady the other day where she heard, and she said, 'I heard you on the radio.'"
He didn't come to us wanting more leads. He wanted to sound like himself instead of like everybody else — and radio is the channel his customers name back to him.
The hand-off
You send a name. That's the whole ask.
You make the intro
An email, a forwarded contact, or our info handed over — however you'd rather do it.
We take the call
Thirty minutes with the advertiser to scope it. No cost to them, no cost to you, no obligation either way.
We produce it
Built backward from your client's air date. We move fast, we hit the date, and nobody has to chase us. Money-back guarantee right up until final files are delivered.
Files land traffic-ready
Delivered to the advertiser and to your team, in whatever format your traffic department wants them.
No exclusivity, no vendor onboarding, nothing to set up in advance. It only comes into play when a client asks the question you're already being asked.
Fit and terms
Built for one kind of advertiser. Easy on everything else.
Who this fits
Local and regional advertisers who want a unique and memorable sound. Running broadcast or streaming now, or about to start. Any category — service, retail, auto, healthcare, hospitality.
How it can work
A simple referral, or a name your reps can point to when it comes up. Whatever structure clears your compliance — we'll follow your lead.
Capacity
Across markets, nothing territory-locked. Composition, vocals, and mix all produced in-house — one team, one sound.
Start informally
If it's easier, hand off the next advertiser who asks and see how it goes. Nothing has to be signed for that.
Common questions
Answered before you have to ask.
What does this cost the station?
Nothing. The advertiser is our client. There's no fee to the station, no minimum, and nothing to sign before you send someone over.
How fast can you turn something around?
We build backward from the air date. Tell us when the buy starts and we'll tell you straight whether we can hit it — and if we can't, we'll say so rather than take the project and miss.
Who owns the audio when it's done?
The advertiser holds exclusive rights, renewable annually. It's their sound for as long as they're running it, and nobody else in their market can license it.
Can our production team work with the files?
That's how they're built. Broadcast-level WAV and MP3, :30 / :15 / :05 cuts, instrumental beds for live reads and VO, and loopable segments so your editors can cut to any length without the music landing in the wrong place.
What if the advertiser isn't a good fit?
We'll tell them, and we'll tell you. A sound only pays off where people hear it repeatedly, so if someone isn't running enough audio to make it worth their money, we'd rather say that on the first call than take the job.
How do we structure it on your end?
However works for you. A referral arrangement, a preferred-vendor listing, or nothing formal at all. Tell us what clears your compliance and we'll follow your lead.
Is this just a jingle?
It's a system rather than a single track: a sonic signature, a main hook, length variants, instrumental versions, and a phone and on-hold version, all built from the same identity. The point is that it rides everything the advertiser runs, not just one spot.
Next step
Send us the next one who asks.
We'll handle it end to end and make sure it reflects well on the person who made the introduction.
Vocals, voiceover & creative direction
Steph D'Innocenzo
NM Audio Branding LLC
Princeton, NJ