NM Audio Branding / For Agencies & Marketers
Your creative is
already working.
Make it unforgettable.
You're producing real content for real contractors — reels, paid social, video ads, brand campaigns. The creative is good. But in a feed where every home service brand blurs together, the work you're making for one client sounds exactly like the work every other agency is making for theirs. Audio branding is the layer that changes that — and makes your retainers harder to replace.
The Problem
Great content. Forgettable sound.
You're fighting for attention in a feed where every roofing, HVAC, and plumbing company uses the same three TikTok audio presets. Your video quality is up. Your hooks are tighter. But six months in, clients start asking the hard question: why aren't more people remembering us? Recall doesn't come from another reel. It comes from a sound the market hears over and over until it sticks.
Your client's content uses stock music, trending audio, or platform defaults. Every contractor in their market sounds the same. Creative fatigue sets in by month four.
One signature sound runs through every reel, ad, phone greeting, and video you produce. Reach compounds into recall. Recall compounds into calls. Your work gets credit.
Every reel takes a round of "which track do we use this time?" The creative decision is small, but it's repeated on every piece. Without a signature sound, nothing compounds across the work you're already shipping.
The audio decision is made once. Every post, ad, and video carries the same signature by default. You stay free to reach for trending audio when it fits a specific vision — but it's a choice, not a fallback.
Case Study
Leatherwood Roofing
Lubbock, TX RoofingLeslie Leatherwood was showing up — posting, running ads, putting content out. But every ad used TikTok presets and Instagram defaults. In a regional roofing market, he sounded like every other roofer.
Two meetings. Initial concepts in under a week. Full system delivered in under 30 days — original jingle, audio logo, and IVR. When the jingle launched, an old friend walked up to Leslie at an event and sang it back to him unprompted. That's the moment every marketer is actually selling.
"Everybody sounds the same. I wanted to stand out and have something different that was mine — and that's exactly what you guys created for me."— Leslie Leatherwood · Leatherwood Roofing, Lubbock TX
Testimonial
Before & After
Audio Samples
"Hands down, could not recommend anybody higher — from the quality of audio to the ease of working with them. Both excellent. Just off two meetings we came up with something that was amazing. If you want something that is yours and tailored to your company and your brand, I couldn't recommend enough."
What's in it for you
Three things, in this order.
We don't pretend commission is the only reason you'd make an intro. It's part of it, but not the biggest part. Here's the honest stack — commission last, because the first two matter more to your business.
Your creative gets sharper.
Every reel, ad, and video you produce gets a signature sound layered in. The work looks the same — it starts landing differently. That's what clients credit you for.
Your work does more with less lift.
One creative decision, made once, layered into everything you ship. No more scrolling trending audio for every reel. You get time back, and the work gets sharper at the same time.
You get paid.
20% of the project fee plus 20% of the year-one license, paid monthly as we collect. Typically $1,600 – $2,800 per client for one introduction.
Your client thanks you.
We handle every piece of the engagement — discovery, production, revisions, delivery, licensing. You introduced them to a deliverable they brag about. Goodwill banks directly.
The math, per client
License is tiered by client revenue — a $1–5M contractor lands around $800 in license commission, a $5–20M one around $1,600. Five intros a year from your existing book = $8,000 – $14,000 in passive commission on work you don't have to deliver. Paid monthly as we collect.
How it works
One email. That's the whole thing.
No formal program, no paperwork, no platform to log into. The entire partnership runs on a single email per client, which we've already written for you.
You send the intro.
Copy-paste the template below. Change the names. Hit send. Total time — about 90 seconds.
We run a free audit.
Competitive audio analysis — their sound vs. 2–3 top competitors in their market. Real deliverable, no pitch. Value lands whether they move forward or not.
You get paid.
If they hire us after the audit, 20% of everything we collect from that client — monthly, for as long as the project and year-one license run.
Who you're introducing
A safe name to put your reputation next to.
The biggest reason agencies don't make intros isn't commission — it's risk. If we drop the ball, you lose the client and the trust. Fair. Here's what stands behind the intro.
Client fit
Who in your book is a fit.
We're specialists. We only work with home service companies, and only ones already investing in their brand. If you have to convince a client that marketing matters, they're not ready for this. The fit is the one already saying yes to everything else.
Let's talk
Tell us about
your book.
15 minutes. We'll walk through your roster, flag the three or four clients most likely to be a fit, and run the first competitive audit on us. No pitch, no pressure — you get something useful to bring back to them either way.