Be the name homeowners
call first.
Not one of three quotes. Not another bought lead that never picks up. The name your market calls because they already know your name and number by heart.
The first step towards living rent-free in homeowners' heads is a FREE Sonic Identity Demo: your company name, turned into an earworm, played for you live on a 15-minute call.
Here's what happens as soon as you book:
- We write and produce a custom hook with your company name in it: real instruments, real vocals, zero AI
- Built fresh within 24 hours of your call, by the same two people who built Leatherwood Roofing's sound
- We press play, live, on a free 15-minute call. You react. That's the whole thing.
Free · 15 minutes · No obligation · 30 seconds to book
1,000+ custom productions · 8 years · Zero AI
Every demo is written, produced, and sung by the two of us. Nothing templated, nothing AI. That caps us at 5 demos a week, total. If the calendar has open slots, one of them is yours.
Hear the difference first
How does this help me get more calls? Press play. You'll know in 5 seconds.
Homeowners aren't Googling “roofer near me” because they want to. They're Googling because they don't already have a name in their heads to call. And the ads you're running right now? If they sound closer to the station-produced spot than ours, you're begging homeowners to change the station instead of singing your name in the shower. Leslie heard both back to back. His verdict took one listen: “Nope, y'all's is exactly what I wanted.”
The in-house version, made at no charge. It tells people what he does. There's nothing to remember.
The sound Leslie chose. The one people started singing back to him within weeks of it going on air.
The hook in that spot is what we build for you — with your name where his is.
How it works
Book it. We build it. You hear it.
Takes 30 seconds. Your name, your company, your website. That's the whole form. We pull everything else ourselves. No brief to write, no questionnaire, no homework.
Within 24 hours of your call we study your market, then write and produce a custom hook with your company name in it. In the studio world a "demo" is the rough cut that sells the record. That's exactly what this is.
On the call, we press play. Your name, in a sound built for your market. Love it? We'll show you what the full system looks like. Don't? You've spent 15 minutes and zero dollars.
The first listen
This is the moment we're building for you.
The texts below are what Leslie sent the day he heard his sound for the first time. Unedited.
Receipts included. Our actual thread
Leslie isn't the exception. A thousand-plus productions in, this is what home service owners keep saying after hearing their sound for the first time:
“LOVE LOVE LOVE everything they did for us! This takes our business professionalism to the next level and I can’t say enough of how happy I am with everything. And on the first try too!”
“NM Audio Branding outperformed! They truly took their time identifying the proper genre for our industry and were in constant communication throughout.”
“Wow! Just wow!!!!! Everything I wanted… From initial communication to final delivery. Highly professional!!!!”
“I sincerely can’t believe what they created! I’m so happy with everything from our first communication to the last and the final product!”
“Absolutely amazing experience. Glad to have found them. They made me a jingle for my company and it’s been well received — they made me look like the hero!”
“These two are real pros. I’m very happy I chose them for my project, and they are worth every penny they charge.”
Where the first listen led
Leslie's first 90 days after "Dude!!"
Same three months, back to back years. Last year: word of mouth only. No radio, no TV, no sonic brand. This year: his sound running everywhere in his market. Apples to apples.
Q1 check-in · recorded April 2026 · in his own words“If I ever go to jail and I can’t get ahold of my wife, I know your number by heart because of that jingle.”
News station employee · relayed by Leslie Leatherwood
“We need to use that jingle. I can’t get it out of my head.”
Radio station manager · the same station that produced the competing version
Free · 15 minutes · Built within 24 hours of your call
The obvious question
Why would we build this free? Because hearing it does what no pitch can.
We could tell you sonic branding works. We could show you Leslie's numbers. Or we could put your own name in a produced hook and let you feel what a homeowner feels when it comes on. One of those closes the gap. The other two are marketing.
If you love it, we'll walk you through the full Sonic Identity System (the one Leslie bought). And if the direction isn't quite you? That's useful too. The demo is our best read of your brand from the outside, built from public information. The full system starts with a real discovery process, where we get to know your brand far deeper than any first impression allows. Then dial in the sound with you, not just for you. Either way, you walk off the call knowing more about what your brand could sound like than any pitch could tell you.
Only 5 demos per week.
Every demo is written, produced, and sung by the two of us: Noah and Steph. Nothing is templated, nothing is AI, and every one gets real attention before we ever press play for you. That's the cap, and it's a hard one.
If the calendar's thin when you open it, that's why.
Is this for you?
We only build demos for a specific type of business.
Who's building your demo
Two people. A thousand productions.
Noah writes and produces. Steph sings, does the voiceovers, and is your #1 copywriter. Every demo, every system, every project for eight years: always the same two people. No junior staff, no outsourcing, no AI. The pair that built Leslie's sound is the pair building yours.
“The jingles they create are unbelievable. Best performing radio ads we have ever done.”
Chris G. · Manscaped
Questions
Answered before you have to ask.
Is this a sales call?
It's a listen. We play your demo, you react. If you want to know what the full system looks like and costs, ask — we'll tell you straight. If you don't, we won't chase you around your own calendar. The demo is the pitch. There isn't another one behind it.
Is it really custom? For free?
Yes. Your company name, sung and produced, in a direction we choose for your market: not a template with your name pasted in. It's free because a produced hook with your name in it is the fastest way ever invented to answer "would this work for my business?" You'll know in one listen.
Is this AI?
No. Real instruments, real production, and Steph's actual voice. We've delivered 1,000+ custom productions over eight years. Long before AI started flooding the market. That's exactly why we play it for you live: you'll hear the difference in the first three seconds.
Do I get to keep the demo?
You hear it live on the call. We don't email files around. If we build your full system, the demo becomes its seed, and everything we produce is delivered broadcast-ready and licensed to you. In the studio world, the demo sells the record. The record is what you own.
What if I don't like the direction?
Then we learned something real about your brand in 15 minutes and it cost you nothing. The demo is one direction, not the only one. The full system starts with a proper discovery call where we dial the sound in together. Leslie's direction took one call to lock. Yours might take a conversation.
What do you need from me?
Thirty seconds and a calendar slot. The booking form asks for your name, company, and website. We handle everything else, including researching your market and your competitors before we write a note. Then you show up and listen.
Somewhere in your market, a homeowner is about to hear a sound they won't forget.
The only question is whose name is in it.
Hear yours first.
Free · 15 minutes · Built within 24 hours of your call
P.S.
You read this far, which means some part of you already suspects your ads sound like everyone else's. You could keep suspecting it. Or in one 15-minute call this week, you could hear your own name in a sound built by the team behind Leslie's ~6× year, and know for sure. It's free, it takes 30 seconds to book, and the worst case is you didn't like a song. The best case sounds like Lubbock.