Your ads are running.
Your market isn't
remembering you.
Your ads work — for the 3% of your market who have the problem right now. The other 97% hear you and move on. We build the audio identity that plants your name before the problem exists, so when the pipe bursts at 11pm, they don't Google. They remember you.
No pitch · No obligation · Home service companies only
Your ads capture demand. They don't create memory.
You're reaching people. But reaching isn't remembering. Your ads only work on the tiny slice of your market with the problem right now — and when that moment passes, you're forgotten.
- ✕Every ad resets from zero — nothing compounds
- ✕Only reaches the 3% with the problem right now
- ✕Forgotten by the time they actually need you
- ✕They Google — and get three quotes from competitors
- ✕Price shopping pool: you're a commodity, not a choice
- ✕The station makes your spot. Not your brand.
- ✓Every impression stacks — memory compounds over time
- ✓Reaches the 97% who'll need you eventually
- ✓Your name is there when the problem hits — no searching
- ✓They call you directly — warm, pre-sold, no comparison
- ✓You set your price. Fans don't negotiate.
- ✓Your sound is an asset. It keeps earning after it airs.
"There's a difference between an ad that tells people what you do and a sound that makes people remember who you are."
Strangers price shop.
Fans just call.
Think about the last time you hired someone a neighbor raved about. You didn't get three quotes. You just called. A sonic brand manufactures that feeling — at scale, for people who've never met you.
What it looks like when your market knows your name.
More calls. Better calls.
People who feel like they already know you don't shop around — they call you specifically, skip the Google pool, and don't negotiate on price.
Your ad spend does more.
Today's spot plants a memory that pays off six months from now — same spend, longer runway, compounding instead of expiring.
Referrals at scale.
A sonic brand replicates the pre-built trust of a referral — across your whole market, for people who've never met you.
You set the standard.
Your competitors' ads sound generic next to yours — you raise the bar in your market and they compete to catch up.
Your crew feels it. Your family feels it.
The first time you hear your jingle on the radio, your team is humming it. You stop feeling like a business and start feeling like a brand.
A brand bigger than you.
A recognized audio identity makes the business transferable and more sellable — buyers pay a premium for brands, not just businesses.
Three components. Thirty days. One team.
Every production is delivered by the same two people. No hand-offs, no junior staff, no outsourcing.
Sonic Game Plan
One working call. Before it, we listen to your current ads and your top competitors'. On it, we figure out who you want calling and what your brand needs to sound like to attract them. You never face a blank page.
Done-For-You Audio Identity
We write the brief, build your full audio system — custom sonic logo, main jingle, all length variants, instrumental versions — and deliver broadcast-ready files in every format. Two revision rounds, async. No extra meetings.
Launch Starter Pack
One flagship 30-second ad produced with your new audio, channel recommendation for your market, and file delivery directly to your vendors. You go from "we have a jingle" to "we have an ad on the air."
What happens when audio is done right
Leatherwood Roofing
Lubbock, TX RoofingLeslie Leatherwood was showing up — posting, running ads, putting content out consistently. But every ad used TikTok presets and Instagram defaults. In a regional roofing market, he sounded exactly like every other roofer. He knew it. In his words: "I just want to have something badass and stand out."
The actual iMessage thread
First contact to payment in one afternoon. Swipe through.
First reaction · Dec 23 · Verbatim
Easy to remember."
The full sonic brand system
"Hands down, could not recommend anybody higher — from the quality of audio to the ease of working with them. Both excellent. Just off two meetings we came up with something that was amazing. If you want something that is yours and tailored to your company and your brand, I couldn't recommend enough."
In his own words · Initial testimonial
Before & after
The difference is audible.
Month 1 · The real test
The radio station made their own version.
The station running Leslie's spots produced their own jingle — free — as a direct comparison. Leslie listened to both back to back.
The station's in-house attempt. Produced at no charge as a direct comparison.
The original. What Leslie chose. What his market now knows by heart.
"Nope — y'all's is exactly what I wanted."— Leslie Leatherwood, after comparing both versions side by side
Month 2 · The market responds
His market started singing it back.
An old friend walked up to Leslie at a local event and sang the jingle back to him unprompted. Then the radio station's own team started calling.
"I've been doing this for over 20 years — and this is top notch work."
"We need to use that jingle. I can't get it out of my head."
Q1 Check-in · April 2026 · Jan–Mar, year over year
Three months in. The numbers.
Same three months, back to back years. Last year: word of mouth only, no radio, no TV, no sonic brand. This year: full system running. Apples to apples.
"If I ever go to jail and I can't get ahold of my wife — I know your number by heart because of that jingle."— News station employee · relayed by Leslie Leatherwood, Q1 check-in
"Every time I see somebody I haven't seen in a while, the first thing they tell me is they've heard it on the radio."— Leslie Leatherwood · Q1 check-in call, April 2026
Q1 check-in · recorded April 2026
"I could have easily let AI build a jingle — but that's not what I want. I want something professional. If it wasn't for y'all, we wouldn't be doing what we're doing. I couldn't be more happy to have found you."— Leslie Leatherwood · Q1 check-in call, April 2026
This is one client. This is 90 days.
Ready to find out what your market sounds like?
Book a 15-minute call. We'll pull up your market, listen to your competitors, and tell you exactly what we'd build — before you commit to anything.
What clients say
Real clients. Real businesses. Verbatim.
Every word below is a direct quote. Hover any row to pause.
Answered before you have to ask.
You're right that most jingles are. The local car dealership singing their own phone number over a cheap beat — that's exactly what people picture. That's not what we build.
What we build is a sonic brand system: a custom audio identity designed to fit your market, your customer, and your positioning. Modern. Professional. Something you'd actually be proud to put on the air. The best test is to listen to the Leatherwood comparison below — the station made their own version for free. Hear both and decide which one you'd remember.
The station's job is to sell airtime. The spot they produce is a vehicle to run your media buy — it tells people what you do and how to reach you. That's it. They're not thinking about brand recall, sonic identity, or what your market will remember six months from now.
We build the audio identity that makes every spot — including the ones the station produces — more valuable. Your sonic logo, your jingle hook, your sound. Once it's in the market, it rides everything you run and compounds every impression you've already paid for.
Delivery is 30 days from kickoff to a finished ad on the air. Brand recall builds over the following weeks and months — this is not a Google ad with a two-day feedback loop. The mechanism is compounding memory, which means early results look subtle and later results look dramatic.
Leslie noticed people singing his jingle back to him within weeks of going on air. His Q1 numbers — the ones in the case study below — are from three months of consistent play. Set expectations accordingly: this is a brand investment, not a campaign switch.
You need to be actively advertising — or have a concrete plan to start. We're not here to convince anyone that advertising has value; that's a different conversation. If you're spending on radio, TV, social, or Google — or if you've already booked air time and want the audio to be right before it starts — you're in the right place.
The sonic brand only compounds if it's running. If you're not advertising yet, the leverage isn't there yet.
Noah and Steph — the same two people, on every project. Noah handles strategy, composition, and production. Steph handles vocals and creative direction. No junior staff, no outsourcing, no hand-offs to someone who wasn't on the call.
1,000+ productions over eight years, exclusively for home service companies. That's the track record behind every project we take on.
Not ready to commit yet?
Get a free audio brand audit. Find out where you stand.
Not sure if branded audio will make a difference for your business? The audit answers that question — before you spend a dollar. A 0–100 Audio Brand Score, a Loom walkthrough, and three specific fixes. Free. No pitch.
Audio Brand Score (0–100)
Graded across clarity, memorability, and consistency. You'll know exactly where you rank compared to competitors in your market.
3–5 min Loom walkthrough
A recorded video walking through what's working and what's not. Specific to your brand, your market, your competitors. Not a template.
3 ready-to-use ideas
Script and sound concepts tailored to your trade and region. Plug-and-play — not vague suggestions you have to figure out yourself.
Optional 15-min call
Walk through the results together. No pressure, no pitch. You'll come away with something useful either way.
Takes 30 seconds · 2-business-day turnaround
Who's behind this
Eight years. One thousand productions.
Noah reviews every submission personally. Every audit video is recorded by him. Every production is delivered by the same two-person team that built Leatherwood's system. No hand-offs. No junior staff.
Get started
Your market is hearing someone's jingle right now.
Book a 15-minute call. We'll look at your market, your competitors, and tell you exactly what we'd do — before you commit to anything.